HAPPY LUNAR NEW YEAR
from all of us at Jorg Dietzel Group
Singapore | Jakarta | Hong Kong | China | Berlin | London
ASIAN BRANDS ON THE MOVE
4 January 2012
Recently, ADOBO Magazine in the Philippines interviewed Jörg about Asian brands. Have a look at a short clip from the interview (which followed his talk on 'Trends 2012' at the European Chamber of Commerce in the Philippines) HERE.
A NEW YEAR
3 January 2012
The new year has started, and it's bringing many good changes for our agency group:
New Name
Recently, we have started re-branding ourselves, from Jörg Dietzel Brand Consultants to Jörg Dietzel Group, reflecting that we do more than just brand consulting - namely help with marketing, training and communication.
New Offices
Next to the Singapore HQ, Jakarta, Hong Kong, China and Berlin we've recently opened our London office (in Covent Garden), in co-operation with The Network One, a group of independent creative agencies. Berlin and London will both serve as liaison offices for brands that want to move to Asia. Next, there is a high likelihood that we'll open Manila, following a talk I gave there last month (at the CEO Forum of the European Chamber of Commerce). We have identified an office head, and if business comes through, we'll find a space in Makati to build brands from. Later in 2012, we'll be looking at Seoul, since our Berlin office head, Term Shon, will be relocating to his home town.
New Projects
In addition to the new magazine for our favourite car brand, Audi, which came out in December, our duty free client Heinemann keeps us busy with building their brand in Asia. Also, we're helping build a new restaurant chain in Singapore, re-position a Maritime client (the photo- and videoshoots have been completed) under BrandPact and prepare to assist in the regional expansion of another industrial brand. February will see me in Geneva, presenting a new positioning and naming to a global NGO.
New Website
The design is ready, and we like it - now comes the hard part, to write all the descriptions of projects and philosophies. Once we've managed to complete this, the new website will be up by mid January 2012.
New People
We've had a few additions to our Singapore team, and one more arrived this morning - but that's for the next newsletter.
I's a new year and a new opportunity to look at where you're brand stands - we'd be happy to do that together with you.
Happy New Year!
Jörg
如何塑造全球视野下的中国国家形象 细节至关重要
How does China brand itself?
25 November 2011
Recently, Jorg was interviewed for a Xinhua article on Chinese branding efforts.
If you can read Chinese, find the article HERE.
Trends
