Jorg Dietzel is "The Consultant"
TV Programme on Channel NewsAsia
In 2006, Jorg put together the concept for a TV programme
that would look at Branding in Asia - how do International
brands make themselves relevant to local audiences, and what
up-and-coming local brands have what it takes to make it big?
In 2008, he travelled with a camera-team from Channel NewsAsia
to four markets in the region (Hong Kong, Jakarta, Saigon and
Singapore) to report on, interview and advise some of the hottest
brands in the region.
The show aired across Asia (in 21 markets) in August and was then
repeated twice, later in the year. Interest was high and led to further
talks and an interview on "Primetime Morning". Ratings for the show
were 30% higher than usual for the primetime-segment. In 2009, the show was broadcast on Arirang in South Korea.
A new season is in the works for 2010.
STAY TUNED!