Brand case studies
Changi Motorsports Hub (Singapore/global)
Challenge
To launch the tender for the new permanent racetrack in Singapore.
Solution
Did global research on motorsports and the attractiveness of the Singapore destination, attitudes and expectations. Developed a differentiated positioning for CMH, and a comprehensive communications plan to target potential bidders. Components include creative concept, PR strategy, website, brochure, video, print ads, interactive ad units, and a media plan targeting Asia, Europe and North America.
Result
A bidder has been awarded the project.