2008 is our busiest year yet at Jorg Dietzel Brand Consultants. And this summer promises to be hot:

- our series on branding in Asia should run for a few episodes on Channel NewsAsia from this July. It will look at Asian brands with potential and how Western brands need to tweak their positioning for Asian audiences, without losing their core

- a few new projects are in the pipeline that won't just be interesting and opening up new categories; they alsowill have a lot of PR value

- June/July will see the publication of my book "Create Connect Convince - Fundamentals of Advertising, Branding and Communication". A book for students and industry practitioners, available in all good bookstores

- Indonesia is heating up, and the JDBC Jakarta office has opened up some big opportunities where we can help position local brands. Work starts next Monday.

In addition, we're working on a cooperation that will result in an extension of our services and link us up with more overseas offices. So watch this space for more good news! And of course we've always got some extra capacity to look at your brand, if you want.

Jorg