It seems that my recent favourite topic, 'Responsible Branding', has hit a nerve.

Seems like transparency, responsibility and openness are still new for many brands in Asia which in the past have been clouded in secrecy, like the families that run them.

The Singapore Management University has - together with Wharton - developed a new online resource, Knowledge@SMU.

The inaugural issue just came out - have a look and read my interview at:

http://knowledge.smu.edu.sg/index.cfm?fa=viewfeature&id=1006

Then - let me know what you think!

Also if you want to sit down to discuss how Your Brand could be more responsible.

Jorg