The brand called you

This March sees the first installment of my monthly 'Brand Guru' column in ARENA Singapore magazine.



I am sure you will have bought your latest issue by now, stylish as you are. But just in case, here is the article.

Check out ARENA Singapore every month for some new thoughts on branding and communication.

(Thank you to my friends at Mediacorp Publishing: Michael Chiang for the introduction, and Tommy Wee for picking up my column.)

Jorg