Crisis observations

I feel a bit guilty as the steward serves me my toasted multigrain walnut sandwich with turkey plus a ginger ale before anybody else - this is budget after all. But then again he knows me, they all do, since we signed our corporate deal with Jetstar and I am using them on trips to Hong Kong and Manila, Jakarta and - today - Bangkok. We book online, and on longer flights I splurge on an extra 20 dollars for an exit row seat (13d, if you must know - you can still recline while row 12 can't), order my sandwich at the door and bring enough Monocle, Fast Company or Vanity Fair magazines to keep me busy for the flight.

SQ raffles class is but a distant memory - for me and many of my clients.

But the power of brand differentiation knows no price tag, and Jetstar has started the premium niche within the budget airline segment.

Want to share our space?

We have finally taken over the full space in our beloved tan quee lan shophouse - expect to see some changes! The space will be renamed 'the orange octopus', and we will have some roommates (from research, hr, consulting and design) who share the open space with us. So if you're downsizing or looking for a fun space to open your new singapore office in - we still have a few free desks to rent out. The competent Vivian, our new office manager, will take care of you. Check out the space at http://www.theorangeoctopus.com/ and email her at vivian.wong@jorgdietzel.com.

Focus groups? We have the space!

If you are a research company without the space, or a client that needs some answers - our focus group room (complete with viewing room behind the one way mirror and audi-visual recording) is up for rent in the evenings. Check out the space at http://www.theorangeoctopus.com/focus-group-room.html and email vivian with bookings at our special crisis rate!

This week - after my return from BKK on mon night - is full of new business presentations, so keep ur fingers crossed for us.

Jorg

 


 
 
Credits: Photographs by Marcus Yeo, IT: Bruce Lye, Creative Inspiration: Andrew Lok